Tuesday, 3 January 2012

Warby Parker

    Much to the exasperation of my be-speckled counterparts, I have always harbored a desire to need glasses. If that perfect pair of sunnies can complete a look out-of-doors, a great pair of prescription glasses can compliment your everyday style, rain or shine.

    One embittered dismissal of my bemoaning of 20/20 vision comes in the form of "But glasses are so EX-pensive!" My recently discovered rebuttal comes in the form of online eyewear establishment Warby Parker.

    Conceived by four close Wharton School grad comrades Neil Blumenthal, Andrew Hunt, Jeffrey Raider, and David Gilboa, Warby Parker is an online-only prescription eyewear retailer rebelling against "the overpriced and bland eyewear available today." Calling upon vintage-inspired styles, and giving them a fashion-forward twist, the Warby boys offer 27+ styles, each priced at...prescription nay-sayers hold your breath...$95. And it doesn't end there.

    Having witnessed the overwhelming population of the visually-impaired unable to afford necessary eyewear, Warby Parker coupled up with renowned non-profits such as VisionSpring. With this partnership, the company is donating one pair of glasses to a person in need for every pair purchased from their site. Furthermore, donations to such charities allows for training in third-world countries for small business entrepreneurs, teaching them how to fabricate prescription eyewear at low cost, and therefore passing the savings along to those who previously could not afford them.

    Stylish, cheap, and charitable...who could say no to glasses now? Four-eyes of the world rejoice! (And leave my far-sighted aspirations be.)

    Shop and support the cause for Warby Parker here.

P.S.- They also did a collab with SUNO...

...which you can ogle here

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